China: land of contradictions

As we walked to lunch with faculty and a couple administrators the other day, we passed demonstrators holding a sit-in outside the Tsinghua administrative offices. Their placards told of how they wanted more money for the destruction of their homes, which was planned to make way for faculty housing. Our hosts, chagrined by the protest, nonetheless noted that this was an example of free speech. These people, it seemed, had a right to make their grievances known.

It seemed a lot like home. But, then at lunch, we got some friendly advice from a Party official who is a fellow academic. Be mindful of what we say in class, we were counseled. Chinese students, especially those from the countryside, give teachers enormous deference in this Confucian society. Moreover, with social media alive and well in China – through local knockoffs of Facebook and Twitter – anything we say may find an audience well beyond the classroom. Privately, say what you want. Publicly, be discreet. There’s a difference in China between the private and public realms.

We’re not in Kansas anymore, Toto. But, what a perplexing country this is. On the one hand, it has embraced so much about the West. Just look at the soaring skylines in cities such as Beijing, Shanghai and Hong Kong. And consider the recurring 10 percent-plus annual growth rates that put the U.S. and the rest of the economically turbulent West to shame. The Chinese are setting the pace for the world.

School of Economics and Management

Their passion for capitalism is obvious. The school of economics and management here is a towering modern compound fronting on the strip of stunning buildings that adorn a stretch near the main gate. Inside one of the several buildings, portraits of Nobel Prize-winning economists make a long line in the lobby – seemingly, all are Americans, including New York Times columnist and Princeton economist Paul Krugman. By contrast, the university’s school of Marxism is tucked off in a less impressive quarter of campus, housed in a small, older building. I’ve heard Marxism is regarded as a matter of philosophy, nothing quite so practical as economics and management. Certainly, there’s no doubt who these folks want their students to look up to.

Merit is also prized here, whether in school or in government. To join the Communist Party, our colleague explained, one must be in the top of one’s class academically. The Party is for the elite, those who can lead the country, and getting through the application process is tough and time-consuming. Only about six percent of the 1.3 billion people in the country qualify for Party membership (a surprising share, even if that amounts to 80 million folks).

Indeed, the Party leadership is composed of practical men with impressive academic backgrounds. Some have graduated from Tsinghua, with degrees in subjects such as water engineering. The current president, Hu Jintao, is an alum. The children of some of these men now study at Western institutions such as Harvard. These are bright people who, it seems, take seriously the need to intelligently manage a country where vast numbers still live in poverty a world apart from privileged city-dwellers. They seem to want to spread the wealth and manage the growth of their country well.

And yet, there is a limit to how far western approaches go here. I bumped up against it the other day, when I wanted to shoot some photos at a central athletic field on campus. Large numbers of students paraded about the sprawling field in military uniforms. Military training, a student here told me, is required of all freshmen. Indeed, days earlier I saw similar troops of students marching around campus and singing songs of loyalty to the nation. It was reminiscent of years ago in the U.S., when students had to go through ROTC training on many campuses.

Struck me as interesting. But a fellow in a black athletic outfit thought otherwise. “Delete,” he told me politely — but firmly — as he appeared out of nowhere. This was arguably a public place, and certainly would have been considered so in the U.S. Further, he was not in uniform and didn’t say who he was. But I was in no position to argue. I am, after all, a guest in this country and must behave as one. I certainly don’t wish to offend my hosts, whose graciousness has gone above and beyond.

School of Marxism

Odd thing is, other military events on campus seem to be fair game. For instance, I was able days before to photograph a flag-raising ceremony conducted by young people in front of the main administration building. Chinese people were similarly taking photos. That, it seemed, was acceptable even as the larger parade was not.

So, every once in a while, I expect I’ll run into reminders that the rules are different here. As long as I am a guest, I will comply. Anything else would be ungracious, to say the least.

Making business journalism sexy (almost)

Looking for ways to make business journalism come alive for students? How about creating scavenger hunts for juicy tidbits in corporate government filings? What about mock press conferences that play PR and journalism students against one another? Then there are some sure bets – awarding $50 gift cards to local bars for mock stock-portfolio performances and showing students how to find the homes and salaries of university officials and other professors – including yourself — on the Net.

These were among the ideas savvy veteran instructors offered at the Business Journalism Professors Seminar last week at Arizona State University. The program, offered by the Donald W. Reynolds National Center for Business Journalism, brought together as fellows 15 profs from such universities as Columbia, Kansas State, Duquesne and Troy, as well as a couple schools in Beijing, the Central University of Finance & Economics and the University of International Business and Economics. I was privileged to be among those talented folks for the week.

We bandied about ideas for getting 20-year-olds (as well as fellow faculty and deans) excited about business journalism in the first place. The main answer was, of course, jobs. If they’d like good careers in journalism that pay well, offer lots of room to grow and that can be as challenging at age 45 as at 20, there really are few spots in the field to match. These days, with so much contraction in the field, business and economic coverage is one of the few bright spots, with opportunity rich at places such as Reuters, Bloomberg News, Dow Jones and the many Net places popping up.

The key, of course, is to persuade kids crazy for sports and entertainment that biz-econ coverage can be fun. The challenge is that many of them likely have never picked up the Wall Street Journal or done more than pass over the local rag’s biz page. The best counsel, offered by folks such as UNC Prof. Chris Roush, Ohio University’s Mark W. Tatge, Washington & Lee’s Pamela K. Luecke and Reynolds Center president Andrew Leckey, was to make the classes engaging, involve students through smart classroom techniques and thus build a following. Some folks, such as the University of Kansas’ James K. Gentry, even suggest sneaking economics and (shudder) math in by building in novel exercises with balance sheets and income statements.

Once you have the kids, these folks offered some cool ideas for keeping their interest:

— discuss stories on people the students can relate to, such as the recent Time cover on Mark Zuckerberg or the May 2003 piece in Fortune on Sheryl Crow and Steve Jobs, and make sure to flash them on the screen (at the risk of offending the more conservative kids, I might add the seminude photo BW ran of Richard Branson in 1998)

— scavenger hunts. Find nuggets of intriguing stuff in 10Ks or quarterly filings by local companies or familiar outfits such as Apple, Google, Coca-Cola, Buffalo Wild Wings, Hot Topic, The Buckle, Kellogg, etc., and craft a quiz of 20 or so questions to which the students must find the answers

— run contests in class to see who can guess a forthcoming unemployment rate, corporate quarterly EPS figure or inflation rate

— compare a local CEO’s pay with that of university professors, presidents or coaches, using proxy statements and Guidestar filings to find figures

— conduct field trips to local brokerage firm offices, businesses or, if possible, Fed facilities

— have student invest in mock stock portfolios and present a valuable prize at the end, such as a gift certificate or a subscription to The Economist (a bar gift card might be a bit more exciting to undergrads, I’d wager)

— follow economists’ blogs, such as Marginal Revolution and Economists Do It With Models, and get discussions going about opposing viewpoints

— turn students onto sites such as businessjournalism.org, Talking Biz News, and the College Business Journalism Consortium

— have students interview regular working people about their lives on the job

— discuss ethical problems that concern business reporters, using transgressors such as R. Foster Winans as examples. Other topics for ethical discussions might include questions about taking a thank-you bouquet of flowers from a CEO or traveling on company-paid trips, as well dating sources or questions about who pays for lunch

— discuss business journalism celebs, such as Lou Dobbs and Dan Dorfman

— discuss scandals such as the Chiquita International scandal (Cincinnati Enquirer paid $10 m and fired a reporter after he used stolen voicemails)

— use films such as “The Insider,” “Wall Street,” and “Social Network” to discuss business issues

— use short clips from various films to foster discussions of how businesses operate. Good example: “The Corporation”

— team up with PR instructors to stage a mock news conference competition pitting company execs in a crisis against journalism students. Great opportunity for both sides to strut their stuff.

We also heard helpful suggestions from employers, particularly Jodi Schneider of Bloomberg News and Ilana Lowery of the Phoenix Business Journal, along with handy ideas from Leckey and Reynolds executive director Linda Austin, a former business editor at the Philadelphia Inquirer. My biggest takeaway: run some mock job interviews with students and teach them to send handwritten thank-you notes.

And we were treated to some smart presentations by journalists Diana B. Henriques of the New York Times about the art of investigative work (look for her new Madoff book), the University of Nevada’s Alan Deutschman about the peculiar psychologies of CEOs (narcissists and psychopaths are not uncommon), the University of Missouri’s Randall Smith’s view of the future for business journalists (it’s raining everywhere but less on business areas). We got some fresh takes on computer-aided reporting, too, by Steve Doig of the ASU Walter Cronkite School of Journalism and Mass Communication as well as on social media by the Reynolds Center’s Robin J. Phillips.

For anyone interested in journalism, especially biz journalism, it was a great week. As I take the lessons from ASU to heart, my students will be better off. My thanks to the folks there.