There’s life in news yet, at least in D.C.

For people in the news business – and maybe for the country at large – the news about a brewing newspaper war in Washington, D.C., seems quite welcome.
But this won’t be your father’s journalism duel. Instead, it seems likely to be something of a battle between a very right-wing magnate and a perhaps less hands-on magnate with an ax to grind. And it will be largely digital.
Of course, this refers to The Washington Star, which recently debuted, and NOTUS (a.k.a. News of the United States). As it aims to go inkwell to inkwell, NOTUS plans to rebrand itself as The Star, a far-more newspapery sounding moniker.
Aside from confusing us all with the names, just how this will play out in the Trump era is unclear, though. And whether either publication will be a worthy successor to The Washington Post, much-shrunken as it is, is just as opaque.

But, already, the magnates involved – Politico founder Robert Allbritton and Dovid Efune, the British-born publisher of The New York Sun – are scrapping. Efune filed a trademark infringement lawsuit against NOTUS for its planned use of the Star name. This comes after NOTUS twice engaged in talks with The Washington Star Company to buy the trademark but couldn’t reach a deal. Instead, Allbritton’s team just opted to drop the “Washington.”

Presumably, they will battle one another for scoops, as well.
The Star (should that name prevail) already has a jump on things. It debuted, as NOTUS, in January 2024 and claims that its news site now reaches almost all of the Senate and Congress, as well as the White House. As the Columbia Journalism Review reported, Allbritton says NOTUS’s morning newsletter lands in more than 90 percent of House offices, and 80 percent of the Senate. “I know everybody in the White House reads it,” he told CJR. “I know all the heads of the agencies read it, or their chief of staff or whoever.”
Like Politico, it has focused on politics and inside-the-Beltway news, but it aims to move into local news and sports – voids that staff-cutters at The Washington Post have left. As The New York Times noted, The Post in February abruptly laid off more than 300 of its 800 journalists, pared back its metro section and shuttered its local sports coverage. After those moves, the Times reported, the leaders of NOTUS decided to accelerate their expansion plans.
NOTUS (the perhaps-Star) has hired Post veterans including Jeff Stein, as chief economics correspondent; Dana Milbank, as a columnist; Paul Kane and Kadia Goba, as congressional reporters; and Sam Fortier, as a sports reporter. Other new hires have come from other Washington outlets, such as The Hill, Politico and Axios. It plans to double its newsroom staff to as many as 95 people.
But Efune and the folks at The Washington Star have started publishing on Substack, and are planning to offer a custom website within the next two months and a weekend print newspaper by the end of the year. For now, Efune plans to hire up to 50 fulltime journalists and contributors, but will operate under the oversight and resources of The Sun’s newsroom until it names its own editor in chief.
Like Allbritton, Efune has publishing chops. He is a former top editor of the Jewish newspaper The Algemeiner, and has been reinvigorating The Sun, a once-shuttered outlet that now publishes online and has a weekly print edition. The Sun now counts two million subscribers, “tens of thousands of which are paid,” the Times reported.
“We’re reviving one of the great and epic rivalries of American journalism,” Efune told the Times. “For decades, The Star was The Washington Post’s fiercest competitor and an important editorial and ideological counterweight in the press in our nation’s capital.”
For his part, Allbritton is a billionaire – helped by his sale of Politico for $1 billion to Germany’s Axel Springer. His late father, Joe Albritton, owned The Washington Star, a conservative-leaning alternative to the Post, from 1975 to 1978, according to the Times. The paper folded in 1981. The younger Albritton founded the nonprofit Albritton Journalism Institute in 2023, intending to train young journalists. The institute publishes NOTUS.
Efune has thrust his stake in the ideological ground already. In announcing The Washington Star on May 28, he featured a photo of Ronald Reagan reading the paper and quoted the former president as bemoaning its disappearance. Reagan wrote a personal note of regret, Efune wrote, describing The Washington Star as “one of the most admired newspapers in America.”

The (new) Washington Star’s political bent is also apparent in its headlines and news selections. Among them: “Virginia Released Illegal Immigrant With Long Criminal Record Days Before He Allegedly Sexually Assaulted DC Woman,” “Clarence Thomas Dissents on Supreme Court Refusal to Weigh Illegal-Immigrant Commercial Licenses,” and “The White House Has Seen Worse ‘Desecration’ and Weirder ‘Gimmicks’ Than Trump’s UFC Octagon.”
A Fox News clone online, perhaps? A D.C. version of the New York Post? In Efune’s words, his priority is to “stay true to the editorial legacy of The [Washington] Star.” That means supporting “limited government” and opposing “bureaucratic corruption and federal overreach.”
Allbritton’s inclination at his The Star, it seems, is more middle-of-the-road or perhaps a mite leftish, at least judging by the recent headlines on NOTUS. Among them: “A Judge Has Temporarily Blocked Trump’s ‘Anti-Weaponization’ Fund,” “Judge Orders Removal of Trump’s Name From the Kennedy Center,” and Louisiana Passes a New Congressional Map Leaving Only One Majority-Black District.”
But Allbritton may have long maintained close ties to the pre-Trump Republican establishment, as well. As a writer for The Wesleyan Argus wrote in 2009, the former president of Allbritton-founded Politico, Frederick J. Ryan Jr., served in the Reagan White House for eight years, ascending to the title of Assistant to the President in 1987. Then, from 1989 to 1995, he was responsible for designing, planning and funding the construction of the Reagan Presidential Library.
In Washington’s usually polarized elite ranks, Ryan then served as Publisher and CEO of The Washington Post from 2014-23. He now chairs the Ronald Reagan Presidential Foundation & Institute and is leading the launch of a new Center on Civility and Democracy.
For now, Allbritton’s motivations seem less ideological than Efune’s. As a writer for Puck scathingly described him, “Inside Politico, Robert was seen as an oblivious-but-harmless Mr. Magoo type, the kind of guy who enjoyed owning a news company and the prestige it conferred but wasn’t interested in the management or production of a daily news report—or even wielding the political influence of the institution.”
The Star says it intends to “cover government, politics, policy, local news and D.C. sports with the power of The Washington Post in the 1970s, the punch of Politico in the 2010s and the audience focus required to build a sustainable news organization in 2026.”
And, if hiring liberal columnist Dana Milbank is any indication, it could lean left. Milbank, in a post on X, said he jumped to the Allbritton paper because it presents “an irresistible chance to both to create the hometown publication the D.C. region needs and to build a scrappy and fearless national news organization.”
Just how big a deal this will prove in D.C. – or outside – isn’t all that obvious, though. Despite the travails of The Washington Post, the town is awash with lots of outlets including Politico, Axios, Punchbowl News, and out-of-towners Semafor and Puck News, which regularly dip their toes in. Of course, The New York Times covers the political world in D.C. to a fare-thee-well, too, as does The Wall Street Journal.
“Does the town need another media company? Obviously not. But Robert does, and bless his heart for it,” the Puck writer asked in a piece headlined “Little Allbritton” and bearing a subhed dismissing him as “the son of a yesteryear D.C. media baron.”
The answer may, indeed, prove to be “obviously not.” But, for now, new life in a journalistic landscape that, nationwide at least, has been something of a desert seems as welcome as a spring rain.



































