Trump’s efforts to remake higher education bring us all to grief

During the Easter Parade in New York in 1929, PR wizard Edward Bernays pulled off quite the stunt, one that influenced generations. He hired appealing women to light cigarettes and march, scandalously smoking in public. Their “torches of freedom,” as Bernays called them, garnered headlines nationwide as symbols of equality and emancipation.

Women, who earlier accounted for only about 5 percent of cigarette sales, soon bought about 12 percent of smokes and, in time, grew to consume about a third of cigarettes sold. It was a PR coup and a health disaster.

For Bernays, a Viennese-born nephew of Sigmund Freud who was then working for the American Tobacco Co., this was proof that “social engineering” could work. It showed how “people in power . . . shape the attitudes of the general population,” and that those who mastered communication could become an “invisible government . . . the true ruling power of our country.”

Such social engineering – once anathema to people on the right who long bristled at government efforts to shape public and institutional behavior – comes naturally to another huckster, Donald J. Trump. But, tragically, his efforts are more than just headline-grabbing stunts. His extortions of federal funds are biting deeply at universities including Princeton ($210 million), Columbia ($400 million), Northwestern ($790 million), Johns Hopkins ($800 million) and Cornell ($1 billion).

And health, along with public welfare, is at stake in his cuts. The grants he and his anonymous minions are withholding go for things such as medical research (in topics including pediatric long-COVID, environmental science, cancer) at Columbia, global health initiatives at Hopkins, pacemaker and Alzheimer’s investigations at Northwestern, defense and health at Cornell, and defense and energy at Princeton, and much more.

Now, with his reported plans to put Columbia under the control of a federal judge, Trump is poised to cement his engineering. Independent governance at the private university would, for all practical purposes, be eliminated. Such a judge would oversee the university’s compliance with any formal agreement to change a host of policies in Trump’s efforts to suppress dissent and academic freedom, setting up years of oversight and putting the school at risk for contempt proceedings if it fell short.

If Trump succeeds, a consent order providing for such oversight at the New York school would be a model for other schools he is attacking.

It is social engineering at its worst. Trump seems determined to humble such schools, to prove he can bring them to heel and gratify is base’s hostility to elite education. It seems to be all about control, reining in institutions that could defy him – whether they are law firms, Congress or educational outfits.

And, pathetically, Trump’s effort has little to do with his claimed battle against antisemitism at Columbia and the other schools. As Ben Olinsky of the Center for American Progress put it, is Trump’s effort is just weaponizing antisemitism for political gain.

“It does nothing to keep Jewish students or any other Americans safe from hate or prevent terrorism, which pose legitimate threats to America’s Jewish communities,” Olinsky said. “Instead, it forsakes education and dialogue while attacking protected political speech. It’s clear that Trump’s real goal is to silence opposing voices, whether they be from pro-Palestinian protesters on college campuses, Black Lives Matter marchers, clergy who pray for mercy, or journalists who report news that is critical of him. The right to free speech, protest, and exercise of any religion or none are bedrocks of America and must be protected in our schools and universities.”

To be sure, real dangers arose last year for Jewish students at many of the schools. They do need to do more to root out antisemitism among students and faculty alike. And there’s no doubt much ugliness persists, as became clear in protests at an April 7 visit to Princeton by former Israeli Prime Minister Naftali Bennett.

Jewish students at the event were taunted by pro-Palestinian demonstrators. “You’re committing a holocaust!” and “You’re killing babies!” some said. Some were told to “go back to Europe.” As student Danielle Shapiro reported in The Free Press, “We also heard many shouts of ‘They’re all fucking inbred!’ and ‘inbred swine!’ At least two or three protesters used their hands to create the shape of the Hamas triangle.”

Ugly and ignorant as such language is, it is not against the law. Vile, uncivil and disrespectful as it is, it is legal.

Where such protests cross the line is in preventing others from speaking.

Saying he was “appalled at reports of antisemitic language directed by demonstrators at members of our community” after the event, Princeton President Christopher L. Eisgruber promised an investigation and disciplinary moves, if appropriate. Since some students disrupted the talk and others set off a fire alarm, the university may have reason to take action.

But, to Trump’s critics, the president’s use of such protests to move against universities is just a fig leaf covering up his assault on any dissent he dislikes. It also gives him an excuse to attack such rightist hobbyhorses as efforts to build diversity and erode inequality, so-called “woke” culture, and moves to preserve academic freedom.

“Trump obviously doesn’t give a damn about antisemitism, this is just an expression of his authoritarianism,” Jerry Nadler, the most senior Jewish member of the House of Representatives, told The Guardian.

“Once again, the President is weaponizing the real pain American Jews face to advance his desire to wield control over the truth-seeking academic institutions that stand as a bulwark against authoritarianism,” Nadler added in a statement. “Withholding funding … will not make Jewish students safer. Cutting funding to programs that work to cure cancer and make other groundbreaking discoveries will not make Jewish students safer. Impounding congressionally appropriated funding will not make Jewish students safer. Trump’s ‘review’ is part of a larger effort to silence universities and intimidate those who challenge the MAGA agenda. It is a dangerous and politically motivated move that risks stifling free thought and academic inquiry.”

So far, Columbia has rolled over in the face of Trump’s bullying, much as several law firms, some media magnates and some corporations have. Princeton’s Eisgruber has called on fellow academics to fight, writing in The Atlantic: “The attack on Columbia is a radical threat to scholarly excellence and to America’s leadership in research. Universities and their leaders should speak up and litigate forcefully to protect their rights.”

Schools are not without weapons of their own. Columbia, for instance, has a nearly $15 billion endowment and a wealthy alumni base. Princeton could tap a $34 billion endowment.

As lawyers for many of the universities argue, moreover, there are grounds for legal action. The government cannot cut off funds until and unless it has done program-by-program evaluations of alleged Title VI violations, given schools notice and “an opportunity for hearing,” limited any funding cutoff” to a particular program, or part thereof, in which… noncompliance has been…found,” and submitted a report explaining its actions to relevant committees in Congress at least thirty days before any funds can be stopped.

The problem, of course, is that for all his stupidity and power-hunger, Trump is a master of using the courts to delay and obfuscate. While prospective lawsuits would wend their way through the judiciary, researchers would be sidelined and their work and, often, their livelihoods put on hold. And there can be no assurance that a sometimes servile Supreme Court, where the fights could wind up, would rein in the president.

Still, as the discrediting of the “torches of freedom” demonstrates, good sense can in time prevail. As with tobacco, though, one must wonder how long it will take to do so? Will it take a regime change? And, in the meantime, how much will universities, students, faculty and the public suffer?