Mrs. Thatcher, Simon Warner and me

Posted on April 13, 2013 by Joe Weber

Thanks to the Prime Minister of England, Simon Warner and I met 33 years ago. Now, because of that PM’s death and the marvels of the Net, we’ve met again – electronically at least. And in that lay an intriguing tale of media, globalization and winding career paths.

Credit Margaret Thatcher first of all. The feisty Conservative lioness, derided or admired as “the Iron Lady,” was running the U.K. when I was lucky enough in 1980 to be chosen for a journalism exchange program created by the English-Speaking Union. Chartered by the Queen, the E-SU promotes friendship among English-speaking peoples and had enough clout to get me into 10 Downing St. to sit with the PM for a while.

Imagine what a thrill this was for a 25-year-old reporter for a little New Jersey paper, The Home News. Mostly, I wrote about small-town mayors and the occasional county official. Now, I would get to interview a sitting PM, one who cut a swath culturally and politically almost as big as that of her buddy, Ronald Reagan. Some loved her, many hated her and I’d get to write about her.

The ways of politicians can be mysterious, of course, so things didn’t turn out quite as I expected.

Simon, right in the photo above, was the first surprise. Someone decided a young American reporter should be paired with a young British reporter for a sit-down with Mrs. Thatcher. That was no problem, of course. We met at 10 Downing St. on the big day, July 14, equally excited about our big interview. Back then, exclusivity wouldn’t matter much, since we worked on different continents.

But then, as we waited in an anteroom, the PM’s PR man delivered the bad news. The London media were in high dudgeon about a couple young journos – one an American! – getting access to Thatcher when she had no time for them. Some reporter even wrote a snarky piece about it (long before anyone heard the word snarky). So, the conversation would have to be off the record. No notebooks, no tape recorders, no interview story.

Weeks of boning up went out the window, but, okay, we’d meet anyway. And we did. We had a fine time, talking mostly about innocuous things, such as her son’s adventures around the world. Mostly, Simon and I listened, unable to get a word in edgewise with the imposing Mrs. Thatcher (not that she needed us to, of course). Simon’s editors, with the help of a local Member of Parliament, later negotiated the chance for him to write about the conversation a bit for his paper, The Chester Observer. I got a piece for my paper out of the visit, but just shared my impressions of the PM and spelled out her successes, failures and fights in office. Happily, we could run the photo of the meeting.

Fast forward to this past week. Touched by Mrs. Thatcher’s death, I tracked down Simon, with just a few clicks on Google (smiling in the head shot to the right here today). He rose through the ranks in journalism, becoming arts editor at a couple regional papers in the 1980s, did media relations in arts and education, and became a live rock reviewer for The Guardian during the 1990s. He earned a master’s in popular music studies, then a Ph.D., and now serves as a Lecturer at Leeds University. He’s a prolific writer, with at least five books about major cultural figures dear to Boomers. These include “Rockspeak: The Language of Rock and Pop,” “Howl for Now: A celebration of Allen Ginsberg’s epic protest poem,” “The Beatles and the Summer of Love,” “New York, New Wave: From Max’s and the Mercer to CBGBs and the Mudd Club,” and his latest, the just-issued “Text and Drugs and Rock ‘n’ Roll: The Beats and Rock Culture.”

The similarities in our career paths intrigue me. We both wound up working for national pubs and both wound up leaving workaday journalism for the academy. Though I spent my career mostly in business news, we also both have written about popular culture and figures important to fellow Boomers (my book about the legacy of Maharishi Mahesh Yogi, the Beatles guru, and his followers’ community in Fairfield, Iowa, is due out early next year). We’re both fans of the Beats (though I mostly left them behind in high school, while Simon has dug deeply into those folks and the long shadow they’ve cast. Gotta love the photo on his latest book cover).

Nowadays, we both also wonder about the future of journalism. Simon emailed me about it: “The media business remains close to my heart but how can print survive? Transatlantically, the great newspaper empires are caught on the horns of a dilemma. Can paywalls work? Can Internet advertising eventually bridge the losses to income that traditional papers, with their shrinking readerships, are suffering? The Guardian, to which I contributed for several years, is attempting to raise its US profile but can that bring dividends? Meanwhile, the middle-market Daily Mail is proving a web hit, of course, overtaking the NYT in terms of visitors!”

Also like me, Simon blogs. He wrote about his media adventures in 2009 in his “Words of Warner.” Interesting read.

So, we’ve enjoyed somewhat parallel lives on different sides of the Atlantic. Their arcs don’t quite reflect that of Lady Thatcher, who lived on a far grander stage, of course. But, at a nice point for all of us, our paths crossed. And now, thanks to the same technology that is upending the media, Simon and I get to say hello again. I plan to buy his latest book, snapping it up as an ebook I can read on my iPad. Small and surprising world, isn’t it?

Face of the new journalism

Posted on March 19, 2011 by Joe Weber

Business reporter John Rebchook’s face is worth studying. It may be the face of the new journalism – or at least one of them.

Let’s get to know him a bit. Some 30 years ago, John cut his teeth in journalism at the El Paso Herald-Post. While there he wrote a lede that proved memorable enough to be included in Mel Mencher’s Reporting and Writing textbook, one a lot of us grew up on. The lede went like this:

In less than three miles, Joseph L. Jody III ran six stop signs, changed lanes improperly four times, ran one red light, and drove 60 mph in a 30 mph zone all without a driver’s license. Two days later, he again drove without a driver’s license.
This time he ran a stop sign and drove 80 mph in a 45 mph zone. For his 16 moving violations Jody was fined $1,795.
He never paid. Police say that Jody has moved to Houston. Of the estimated 30,000 to 40,000 outstanding traffic warrants in police files, Jody owes the largest single amount.
Still, Jody’s fines account for a small part of at least $500,000 owed to the city in unpaid traffic warrants.
In February, Mayor Jonathan Rogers began a crackdown on scofflaws in order to retrieve some $838,000 in unpaid war¬rants. As of mid March, some $368,465 had been paid.

Clever, eh? It’s a classic example of the delayed lede, one that teases the reader a bit before getting to the point, or nut graf, of the story. Today, however, I suspect that such a lede would suffer a swift death in an editor’s keyboard. Even John, in his new life as a Web journalist, would likely spike it as ill-suited to our impatient, get-to-the-point times.

Nowadays, John’s prose goes more like this:

Colorado Attorney General John Suthers announced today that his office has filed a lawsuit against Western Sky Financial, a South Dakota-based online lender, and its principal, Martin A. Webb, for making unlicensed, high-interest loans to Colorado consumers.
According to the lawsuit, filed in Denver District Court, the company made more than 200 loans to Colorado consumers since at least March 2010, during which time it was not licensed with the state. The loans to ranged in value from $400 to $2,600 and had terms ranging from seven months to 36 months. The loans’ annual percentage rates ranged from 140 percent to 300 percent.

John’s reporting today can’t dally or tease. He gets to the point in part because he’s not writing for a newspaper any longer, but rather for his own blog, the pleasantly green-logoed Inside Real Estate News: Colorado’s Real Estate News Source.

John’s readers, like Net readers generally, have little patience for cleverness or meandering. They want the news at the top, so they can move on quickly if it doesn’t grab them. They don’t graze languidly, but rather rush to pull out the news that is relevant to their business. They take what they need and dash off to the next meeting.

John, who worked at the Rocky Mountain News for some 26 years until it folded in 2009, is an example of a new kind of journalist. It’s not just his prose that makes him interesting. It’s his business.

When the Rocky died, John took his expertise as the paper’s longtime real estate editor and created his Net product. It’s a vehicle for and about players and projects in the real estate industry in Colorado. He has a few sponsors who pay for ads on his site and, he says, help him make a living (albeit not quite as cushy a living as when he was a veteran editor at the Rocky.)

As Inside Real Estate News grows, however, John expects that the returns will grow, too. He’s so confident in it that he recently turned down a job at a local weekly in Denver. He likes being his own boss, he says.

Lots of journalists may wind up running their own shows in coming years. Online reading is surging as traditional print newspapers struggle. And the fate of outfits such as The Huffington Post, recently sold to AOL for $315 million, suggest that the appetite for well-devised Web products is hefty. (John, would you settle for 1/315th of that?)

Of course, would-be Web journalists do have to bear a few things in mind, and John’s experience underscores them. First, he offers content that is in high demand, at least in certain circles. Much of what he does is specialized and it isn’t commodity news readily available in lots of other places. What’s more, he works fast, getting his news out ahead of the pack.

Finally, John is able to handle the business side of his operation, taking time to market his services to advertisers even as he stays on top of the news. He stays on top of the growth of the Net, too, putting out the word about his blog on Facebook.

John’s grinning punim isn’t the only look of journalism in the future. TV, magazines, and other vehicles will likely have a place, alongside some newspapers – on the Web or not. But take a close look at him anyway. Whether in textbooks or on the Net, he has plenty to teach us.

Few straight lines in life or work

Posted on March 12, 2011 by Joe Weber

Career choices used to be simple. Go to school to be, say, a doctor, lawyer or reporter. Get your degree, apprentice as an intern, an associate or a budding Jimmy Olsen, and then ply your trade. In medicine or law you would make a lot of money and learn golf for when you retired at 55. But for growing numbers of us life rarely moves from point A to B anymore. Instead, we follow a long and winding road with some fascinating forks.

Consider Lynde McCormick, a colleague at the Rocky Mountain News in Denver in the 1980s. While working as a business reporter, Lynde wielded a deft touch with words. He had a sharp eye for big, broad stories and wrote weekly takeouts for a supplement we called Business Tuesday, doing packages the rest of us all wanted to do. Later, he rose to business editor, where — among other things — he waged war on adverbs. If it ended in an “ly,” he’d say, kill it. A Californian, he also had a weakness for fast cars and from time to time turned his hand to new car reviews.

Lynde’s career has taken some stunning turns since then. He left the Rocky for the bright lights at a TV channel the Christian Science Monitor experimented with and then joined Monitor Radio. An adventurer, he landed a job with CNBC in Hong Kong, a spot he loved. When CNBC pulled the plug in ’96 on its Hong Kong operation and merged with Dow Jones TV in Singapore, Lynde says, he moved back to Boston to serve as business editor at the Monitor’s newspaper. Meantime, his equally adventurous wife, Andrea, started a company that imported Chinese antique furniture.

Then things got interesting. After a couple of years, he joined her business. The pair drove around the country, towing a trailer and doing antiques shows, as many as three each month. Eight years ago, they opened a gallery in Manhattan, The Han Horse on Lexington Avenue, to market furniture from the late Qing Dynasty (1700-1900) and pottery artifacts from as long ago as 206 BC. They continue to run it, even though the antiques business has been a tough go in recent years.

By something of a back door, the McCormicks also got into the restaurant business. They backed a friend who opened a spot in the Greenpoint section of Brooklyn and wound up running it when he ran into personal problems. The Brooklyn Label serves espresso drinks that Lynde says are “amazingly good.” It’s gotten some good notices from, for instance, New York Magazine.

As his career has unfolded, Lynde’s reporting skills have come in handy. “I have constantly tried to gather as much information as possible, going to expert sources, listening to what they had to say, and then using the parts that made sense for our restaurant,” he says. “It’s a lot like writing a story – you gather the best information possible and then use your own judgment and intelligence to figure out how to use it.”

He also has developed a good sense of marketing and customer service — which might be helpful for journalists. “With both businesses, our philosophy has been that when someone walks through the door, the goal is not to sell them something but to make them want to come back,” Lynde says. “The result is that people, generally, like us… which has a lot to do with why we are still in business.”

Today, the Rocky is no more, a victim of the Internet and the great newspaper consolidation wave. The Monitor serves up its news coverage mostly online, a route many news outfits may wind up taking. And CNBC soldiers on. But the skills Lynde mastered at such places are helping him in ways he likely never imagined. I expect he has few regrets for the time he spent learning them.

For many journalists and journalism students, the road won’t be straight. But the views can make it damn interesting.

Treason? WikiLeaks and the press

Posted on July 28, 2010 by Joe Weber

Should some secrets stay secret? And is it treasonous for news operations to report on leaks of war documents when their countries are at war?

These questions arise, of course, because of the release of 92,000 documents about the Afghanistan war by WikiLeaks, in coordination with London’s Guardian, the New York Times and Der Spiegel. The ugly affair raises still further questions about what constitutes patriotism, how the Net makes high-quality journalism tougher to practice, and what governments will now do to try to bury their secrets even deeper.

First off, did the papers act properly? At first blush, it appears that at least two of the organizations — the Times and Der Spiegel — were maneuvered into this joint release. The instigator, it seems, was The Guardian, which had learned that WikiLeaks leader Julian Assange intended to release the papers unfiltered on his Swedish-based Web site. The editors at the Guardian suggested the joint release, apparently persuading Assange that he would make a bigger splash that way. This, at least, is the account given to PBS.

The papers then faced some tough choices: first, do they release the documents, along with their own independent reporting and analysis, and, second, do they share the information with the White House, giving the government a chance to react? On the first count, it seems that the papers really had no choice. After all, the documents would be out on the site no matter what the papers did, and, most likely, they would appear in print (since none of the three competing papers could trust the others to hold back). In short, WikiLeaks held the cards in this high-stakes poker game and it played the papers against one another.

Then the question was, what should the editors do with the information? The New York Times contacted the White House and got its reaction – its take that there was nothing really new in the documents. The White House also did not ask that the Times hold back on publishing the papers (probably realizing the move would be futile). Instead, it got a chance to put its spin on the news, likely hoping to quash the whole matter by offering the “nothing new” take. Certainly, the troops wouldn’t be surprised (see Ed Stein’s cartoon above).

Bill Keller, the executive editor of the Times, laid out the issue nicely in a sidenote to the stories. He noted that the paper had a month to report out the story and that it sought to eliminate any references that could endanger the lives of Allied forces or Afghan supporters. He also suggested that the WikiLeaks folks had the mainstream media over a barrel, arguing “To say that it is an independent organization is a monumental understatement. The decision to post this secret military archive on a Web site accessible to the public was WikiLeaks’, not ours. WikiLeaks was going to post the material even if The Times decided to ignore it.”

Since then, of course, split opinion has emerged on just how problematic the release has been. Former CIA Director Michael Hayden told the folks at Politico that “We’re going to get people killed because of this.” And Rep. Jane Harman, a California Democrat who chairs an intelligence subcommittee, said the documents give the Taliban a hunting list: “There are names of State Department officials, U.S. military officials, Afghans and the cities in which they live in the materials.” By posting them online, she said, “we’ve just served up a target list and an enemies list to the Taliban. … Real people die when sources and methods are revealed.”

For his part, WikiLeaks’ founder Assange said on MSNBC that about 15,000 reports were withheld because they could have revealed the identities of Afghans who have aided U.S. forces and exposed them to “the risk of retributive action” from warlords or the Taliban. For a better sense of who Assange is and what drives him, check out an interview he gave to the folks at TED, the conference organization on the West Coast.

Seems to me there’s no doubt that the leak of the papers in the first place was treasonous. If proved to be the source, Pfc. Bradley Manning will likely spend the rest of his life in jail. The Army intelligence analyst, also suspected of leaking a video a few months ago of a couple Reuters photographers being killed in Baghdad, will be lucky – in other times, he’d be shot. Now, one would guess, the Obama Administration won’t risk making Manning, an impossibly baby-faced twenty-something in his AP photo, into a martyr. Some of Manning’s friends, too, may be implicated, and one wonders whether they had a duty to inform on him before his alleged leaks.

As for WikiLeaks, the legal situation will be tricky but it seems the U.S. can do little against it. Even if Swedish authorities try to muzzle the site, some there, such as Sweden’s Pirate Party, are already offering help. Of course, Assange might never again be able to travel to the U.S. or perhaps to his Australian homeland, since he could be picked up for various violations. Australia is part of the coalition fighting in Afghanistan. Indeed, one has to wonder just where he can go in the West without being pursued.

Some folks are saluting the leaks, praising the media outlets for publicizing the documents, and ignoring or rebutting questions of treason. “I’m more concerned about the troop threat caused by our nation’s involvement in a war that lacks the backing of the Afghan people or fiscal accountability for the $330 billion we have pumped into the longest war in U.S. history,” argues a colleague at Nebraska, Assoc. Prof. Bernard McCoy. “What do we have to show for this? With corrupt Afghan political leaders and insurgents who, according to our own intelligence reports, are as strong as ever, our troops remain at great risk.”

And comparisons to the Pentagon Papers abound. That secret history of the Vietnam war, detailing a wealth of information not revealed to the public and quite embarrassing to the politicians of the day, was published first by the New York Times and then the Washington Post, both in mid-1971. The papers were an official Defense Department study of U.S. activities in Vietnam from 1945-67. A former colleague at BUSINESS WEEK, Mark Ivey, says of the current leak, “Viet Nam, relived.”

But the new documents, including raw intelligence memos, were nowhere as well-researched or vetted as the Pentagon Papers were. The Afghan War documents may be rife with errors and could prove useful in the end only to vengeful Taliban. Joshua Foust, a contributor to Current Intelligence, argues, “If I were a Taliban operative with access to a computer — and lots of them have access to computers — I’d start searching the WikiLeaks data for incident reports near my area of operation to see if I recognized anyone. And then I’d kill whomever I could identify. Those deaths would be directly attributable to WikiLeaks.”

For my part, it seems clear that the leaks could not be stopped once insiders in the military or elsewhere in the intelligence establishment made up their minds to release the papers. If it hadn’t been for WikiLeaks, someone else in the anything-goes Net universe would likely have found a way to help them surface. At that point, the news organizations acted well in doing what savvy reporters do – they put the documents into context and fleshed them out.

Yes, the newspapers were played by Assange. But they gave the public a far richer and more useful account than he would have by releasing the documents alone. In the case of the New York Times at least, the U.S. government also had a chance to frame the discussion and attempt to minimize the damage.

Will anything change now? It seems some Afghans will be in danger. Pakistan’s intelligence service is likely embarrassed and angry. And the U.S. intelligence agencies will now seek stronger means to keep secrets under lock and key. But, unlike the Pentagon Papers, revelations seem few and there’s little in the papers even to strengthen the case of the antiwar folks.

President Obama’s war in Afghanistan has been messy from the start. Too few forces to begin with. A publicly revealed deadline for drawdown. A military leadership that was anything but politic. Unless his plans for military victory start paying off soon – with real gains against the Taliban and Al Qaeda — the WikiLeaks affair will go down as another troubling turn — probably a small one — in a painful, prolonged and maybe doomed battle against Islamist terrorism. This ethical contretemps pales before that ugly reality.

Quotron, E.F. Hutton and the Future of Newsweek

Posted on May 6, 2010 by Joe Weber

[another piece from the Tabb Forum series:]

For folks in finance, change is nothing new. They’ve long watched technology race ahead and markets shift, long been subject to tectonic changes that left stock exchanges and investment banks to adjust or die. Their world is littered with such relics as stock-quote tapes and Quotron devices, along with fading memories of once-titanic names (remember E.F. Hutton and Paine Webber). Wall Streeters have learned to roll with the punches.

But for those in the media business, change is surprisingly difficult. Newspapers, magazines and even TV networks become “venerable” after a few decades, and they are thought to be immortal, at least by others in the biz. Most of the scribblers who people the offices of the leading media outfits believed – until recently at least – that their institutions would far outlast them. Storied names, such as Newsweek or BusinessWeek, would never go away.

As the Washington Post Co.’s move to put Newsweek on the block shows, however, nothing in any business really lasts forever. Creative destruction is the way of capitalism, whether on the floor of the New York Stock Exchange or in the offices of a weekly news magazine. Newsweek has been eclipsed by the Net, just as the historic role of specialists has been made all but irrelevant by electronic trading. The weekly could easily go the way of Life and Look magazines, pubs done in by TV and the popularization of cameras.

Will Newsweek survive under a new owner? Maybe. Surely, some wealthy character eager to burnish his or her global rep will snap it up for the power and influence it still commands – at least for now. It will likely become a plaything for some mogul, perhaps a Chinese or Middle Eastern potentate, who wants the access to political leaders the media still brings. Almost surely, it will have to be someone who doesn’t mind losing a lot of money on the mag as a tradeoff for the benefits that come along with a big media property.

But will the product be the same? And will it endure? Certainly, a new owner would make a mark on the magazine, for good or ill. In Newsweek’s case I fear that it will be for ill, since the folks there now have a pretty good idea of how to produce a quality newsweekly. Adding to what they already do well – or, more likely, cutting – could be problematic. The people there now are pros and tinkering with their approaches seems doomed to come to grief.

Of course, it all depends on the owner. Bloomberg bought BusinessWeek last fall and, so far, has managed to make some notable improvements. The editors, by reaching into BW’s past and adding some nifty contemporary touches, are turning out a product that boasts of lots of promise again. It’s a far better book than the thin glossies that have marked the last few years. Editorially, Bloomberg’s market-savvy journalists add value, and the parent’s financial backing may just see the pub through until advertisers want in again. However, it’s an open question whether BW’s cachet and exposure to 4.5 million readers – taking the Bloomberg name to more places than the outfit reaches through its 300,000 terminals – will need to be underwritten forever.

Newsweek is a tougher case. So many news organizations are so hard-pressed that it’s tough to see which could be a natural buyer. The synergy issue is crucial. And non-news owners – the moguls – may tire of their toy quickly, especially if they add no real value. Worse, its readership could fast erode, as the Net’s inexorable march proceeds. Yes, the staff will produce versions for the iPad, Kindle or Nook that readers can buy. But will the public want the book even then? While BW does add value for a specialized audience – folks in the capital markets can attest to that – Newsweek by definition serves a broad audience. The mass market seems far less interested in its kind of journalism anymore. Instead, it prizes immediacy and multi-media approaches.

In the end, imagination and technology will dictate the future for people in finance and media alike. The adjustment can be brutal – just ask the scores of talented people BW and Newsweek have lost in the last couple years. Or ask all those bright folks who once populated the mighty investment banks that no longer stride the earth, gone the way of the dinosaurs. Standing outside the process, it becomes clear that the public is better served after the system’s creative destruction has reshaped things. But, now, in the middle of it, it’s hard to see little but rough road ahead for a while. To the good folks of Newsweek, godspeed.

Journalism School?

Posted on December 29, 2009 by Joe Weber

For years, journalism school for undergrads seemed like a bad idea to me. Better to study English or History, if you were inclined toward the liberal arts, or Science or Business, if your rod bent that way. Journalism, after all, is a trade, not a discipline with a body of content, it seemed. You could pick up any needed skills by working on the school paper or, if you wanted the union card, by going to grad school in journalism at Columbia or Missouri or somesuch.

Now, with jobs in media disappearing by the thousands, the arguments against J-School are taking on a new force. Some critics even say it’s immoral that we teach students journalism when the field is shriveling. There will be no jobs for our grads, they say. A lawyer friend argues that J-School teachers ought to be sued for their perfidy (of course, as a lawyer he would say that).

After four months of teaching at Nebraska, however, it’s clear to me that J-School is every bit as worthwhile as any other academic pursuit and more useful than many. First, there is the content. I teach magazine-writing, for instance. Writing for mags is a particular skill that demands the ability to report thoroughly, using interviewing and documentary research techniques, as well as a talent for structuring a piece well. Do History instructors or even English teachers school students in how to develop ledes, nut grafs and kickers? None I ever had did so. Students who master such abilities will have an edge.

Then there are crucial writing elements that one learns only by repeated practice and through criticism. Focus, for instance. In each of my three classes, I’ve seen that students struggle to focus their writing. What is this story about? How can they boil it down to a nut graf that is both on point and moves the reader along? When I and other students edit the work, and discuss it in class, these budding writers learn just what focus means. It is through the criticism/self-criticism approach that they see what they need to do to put a piece on target, to nail down the dramatic tension.

Other disciplines rarely dwell on such writing skills. And they are useful whether students wind up in journalism or not. Must a lawyer focus and write clearly? Do physicians need to know how to identify problems and investigate alternatives to solve them? If we, by teaching sound writing skills, can help students think broadly and question thoroughly, are we not preparing them for just about any field? Is not journalism as useful a pursuit in school as English? (Indeed, since students are limited to a modest percentage of journalism classes and must take many outside the college, they do get rich exposure to other fields.)

“So is journalism school practical or just a nice bit of training for other things?” Well, it’s both. Despite the old-media meltdown, we see continuing demand for interns by news organizations. They show up to recruit our students on campus. They need the talent, especially young talent hip to the Net. Yes, jobs are disappearing in this transition to the new media, but others are being created. Our students are being recruited for them.

This raises another point. One of the skills we are teaching is multi-media journalism. We pair print and broadcast veterans to team-teach a major required course aimed at the delivery of news by the Net. I help my students write in the “light, tight and right” style needed on the Net. My broadcast partner teaches them how to do video and slide-shows to accompany the print pieces. They learn how to post material on a web site — NewsNetNebraska.org — as well as how to operate cameras, organize video and written presentations and appear on camera. They develop smart, technically competent pieces that new media demands.

Talk about skills. I have learned an enormous amount about such multi-media presentations in the last few months. These skills were simply not taught until the Net required them. The old-media outfits now demand such skills and rarely teach them to their old hands. Our kids will be experts in these needed skills.

There is still more content that our students get that is tough to come by in other fields. For instance, a colleague teaches science-writing. Students learn how to cover disparate fields, from medicine to alternative energy. They learn how to question sources well enough to develop a point of view on complex issues, how not to be intimidated by arcane areas that use their own peculiar lingo. Next year, I’ll teach a new course in business and economic journalism which similarly will equip students to write about how the economy and corporations function.

Could students get such skills by studying Science or Business? Yes, but they would also move into the weeds in such fields in ways that might be less useful to them. They will need some accounting, for instance, but may not need as much as the B-School provides. And if they focus on, say, biology, will they develop skills useful for other scientific fields? It won’t hurt them to study such things, of course, but with a more applied journalistic approach, they’ll get the broad sweep.

So, is journalism school worthwhile? As you can tell, I’m now sold on it. Indeed, as the media world changes, smart journalism education that changes with it will prove more necessary than ever. Times of tumult yield opportunities for those quick enough to grab for them. Our goal is to help our students see those openings and be ready to pursue them.

The Big Picture

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