Sobering but Unsurprising

A friend who worked in both newspapers and magazines recently shared a piece from The Philadelphia Inquirer whose headline a few years ago would have been shocking. It was titled “At Philadelphia’s 30th Street Station, the last newsstand stopped selling newspapers.” Subhed: The explanation, sadly, is old news. Nearly no one was buying them.”

The piece, a mix of elegy and business reporting, offered a sobering slap in the face to nearly anyone of a certain age, an age when trains were filled with folks turning pages and studying the news of the day. Not so much anymore, it seems. Newspaper sales “had grown beyond bleak” at the station, the manager of the stand said. ”We weren’t making any money off newspapers.”

The piece explained how the Age of Smartphones has rendered the print product nearly obsolete, quaint perhaps. It suggested that the pandemic worsened the newspaper industry’s existential struggle with the digital world. And it discussed how newsstands themselves are vanishing, much as coin-operated news boxes are.

“Each year an estimated four million passengers pass through the station’s soaring concourse, making it Amtrak’s third busiest hub,” the Inquirer reported. “Meanwhile, in recent times, the stand rarely sold more than a dozen daily papers each day … Then there’s rising prices, delivery costs, and time and energy spent bundling up returns.”

Tillman Crane photo, source: The Philadelphia Inquirer

The piece included a photo of another newsstand in the center of the concourse, a memorable shot that for a time even hung in the National Art Museum of China. In its haunting emptiness and ghostly lighting, that photo to me is reminiscent of an Edward Hopper painting. Even as it is foregrounded with stacks of newspapers waiting to be snapped up by news-hungry travelers, the shot seems a bit funereal, foreshadowing the fate of print decades after photographer Tillman Crane aimed his camera at the stand in 1989.

This is not news, of course. Almost since my first days in the news business, back in the summer of 1974, industry changes have been extraordinary, with many of them seeming like campaigns in a war against obsolescence. My first job, in the noisy back shop of a New Jersey daily with hot-type lead Linotype machines behind me, was as a proofreader. Three colleagues and I would comb sheets of typescript for typos that we circled and dispensed to the editors in the busy newsroom. Copy moved between us and that newsroom on an overhead conveyor belt on sheets of rough paper.

That job was obsoleted soon by computers on which reporters and editors did their own proofing. And the compositors, who operated the linotypes, soon enough lost their jobs, as systems bypassed those noisy, dirty and dangerous machines.

By the time I made it into the newsroom – first as a copyboy and then as a reporter – IBM Selectrics were giving way to fancy typewriter-like systems that allowed us to more efficiently type copy to be scanned and ultimately printed. Then, in the blink of an eye, we moved to computer terminals and the newsroom became far quieter.

Still more changes awaited us during my six years at the paper, then called The Home News. We scrapped a traditional layout in favor of a trendy modular design. The old classic look went the way of the afternoon edition of the paper (which I had delivered as a kid not many years before). TV obsoleted that edition.

Source: Society of Professional Journalists

Later, after grad school in 1980-81, I saw a similar makeover at Denver’s Rocky Mountain News, where I spent another six years. At both papers, modernization seemed essential if we were to hang onto readers and we hung out hats on cosmetic changes.

Still later, when I began my 22-year stint at BusinessWeek, my editors put the magazine through several similar technological and esthetic changes. New looks to “the book” and new machines to move the information more efficiently between reporters and editors were a regular thing. We had to stay au courant and we did so relentlessly, making oodles of money for McGraw-Hill in the process – until, suddenly, we didn’t anymore.

As the Net ramped up in the aughts – and especially after one of the big tech ad busts — we tried to adjust by serving up information many times daily – not just weekly anymore. We built an ambitious Internet news operation, along with the reporting by magazine folks. It was all very pricey and all, in hindsight, rather desperate – as desperate as the efforts of those compositors at The Home News to preserve their jobs against the march of technology.

McGraw-Hill, weary of losing money on BW, sold it for a song to Bloomberg in 2009. And today, Bloomberg Businessweek still offers a print product. But, just as Forbes, Fortune, Time and Newsweek have declined in importance, BBW seems less consequential. I’m not sure it’s even sold on newsstands anymore, though it is available by subscription.

With the power of Bloomberg News behind it, the magazine should be a dynamo. But it feels to me as if its glory days are behind it, at least in its magazine form. Indeed, Poynter last year reported that BBW’s print circulation had dropped from nearly one million in 2012 to 316,000 at the end of 2021. Perhaps the $399 a year cost for an all-access subscription has something to do with that. Perhaps it’s just that the proliferation of information on the Net has made all but a few news-outlet brands almost irrelevant.

Newspapers, of course, have been dying fast. And even as innovative online news operations all across the country arise to try to fill the gaps, the changes in the industry seem overwhelming, obsoleting many operations and depriving people of sorely needed news. Even as brands such as The New York Times, The Washington Post and The Wall Street Journal are doing okay (despite recent layoffs at the WaPo), local news has taken it most on the chin.

My old paper, The Home News, was folded into something called the Home News Tribune, a Gannett product available through my central jersey. The paper survives, at least, unlike the Rocky Mountain News, which bit the dust in early 2009 (Ironically at around the same time I gave notice at BW as I moved to become an academic).

For all my time in it, change has been the lot of the news industry. The arc rose and fell for the business and the drive to stay ahead of the reaper was a troubling one as that arc turned downward. Today, it’s sad to see the end of sales of newspapers at that Philly newsstand as the trend draws toward its logical conclusion.

Of course, some digital news outlets continue to thrive. The Inquirer serves readers electronically, as do so many other outlets, including Bloomberg. They all innovate relentlessly, as they must. But will they stay ahead of the reaper? As they used to say in TV, stay tuned.

Face of the new journalism

Business reporter John Rebchook’s face is worth studying. It may be the face of the new journalism – or at least one of them.

Let’s get to know him a bit. Some 30 years ago, John cut his teeth in journalism at the El Paso Herald-Post. While there he wrote a lede that proved memorable enough to be included in Mel Mencher’s Reporting and Writing textbook, one a lot of us grew up on. The lede went like this:

In less than three miles, Joseph L. Jody III ran six stop signs, changed lanes improperly four times, ran one red light, and drove 60 mph in a 30 mph zone all without a driver’s license. Two days later, he again drove without a driver’s license.
This time he ran a stop sign and drove 80 mph in a 45 mph zone. For his 16 moving violations Jody was fined $1,795.
He never paid. Police say that Jody has moved to Houston. Of the estimated 30,000 to 40,000 outstanding traffic warrants in police files, Jody owes the largest single amount.
Still, Jody’s fines account for a small part of at least $500,000 owed to the city in unpaid traffic warrants.
In February, Mayor Jonathan Rogers began a crackdown on scofflaws in order to retrieve some $838,000 in unpaid war¬rants. As of mid March, some $368,465 had been paid.

Clever, eh? It’s a classic example of the delayed lede, one that teases the reader a bit before getting to the point, or nut graf, of the story. Today, however, I suspect that such a lede would suffer a swift death in an editor’s keyboard. Even John, in his new life as a Web journalist, would likely spike it as ill-suited to our impatient, get-to-the-point times.

Nowadays, John’s prose goes more like this:

Colorado Attorney General John Suthers announced today that his office has filed a lawsuit against Western Sky Financial, a South Dakota-based online lender, and its principal, Martin A. Webb, for making unlicensed, high-interest loans to Colorado consumers.
According to the lawsuit, filed in Denver District Court, the company made more than 200 loans to Colorado consumers since at least March 2010, during which time it was not licensed with the state. The loans to ranged in value from $400 to $2,600 and had terms ranging from seven months to 36 months. The loans’ annual percentage rates ranged from 140 percent to 300 percent.

John’s reporting today can’t dally or tease. He gets to the point in part because he’s not writing for a newspaper any longer, but rather for his own blog, the pleasantly green-logoed Inside Real Estate News: Colorado’s Real Estate News Source.

John’s readers, like Net readers generally, have little patience for cleverness or meandering. They want the news at the top, so they can move on quickly if it doesn’t grab them. They don’t graze languidly, but rather rush to pull out the news that is relevant to their business. They take what they need and dash off to the next meeting.

John, who worked at the Rocky Mountain News for some 26 years until it folded in 2009, is an example of a new kind of journalist. It’s not just his prose that makes him interesting. It’s his business.

When the Rocky died, John took his expertise as the paper’s longtime real estate editor and created his Net product. It’s a vehicle for and about players and projects in the real estate industry in Colorado. He has a few sponsors who pay for ads on his site and, he says, help him make a living (albeit not quite as cushy a living as when he was a veteran editor at the Rocky.)

As Inside Real Estate News grows, however, John expects that the returns will grow, too. He’s so confident in it that he recently turned down a job at a local weekly in Denver. He likes being his own boss, he says.

Lots of journalists may wind up running their own shows in coming years. Online reading is surging as traditional print newspapers struggle. And the fate of outfits such as The Huffington Post, recently sold to AOL for $315 million, suggest that the appetite for well-devised Web products is hefty. (John, would you settle for 1/315th of that?)

Of course, would-be Web journalists do have to bear a few things in mind, and John’s experience underscores them. First, he offers content that is in high demand, at least in certain circles. Much of what he does is specialized and it isn’t commodity news readily available in lots of other places. What’s more, he works fast, getting his news out ahead of the pack.

Finally, John is able to handle the business side of his operation, taking time to market his services to advertisers even as he stays on top of the news. He stays on top of the growth of the Net, too, putting out the word about his blog on Facebook.

John’s grinning punim isn’t the only look of journalism in the future. TV, magazines, and other vehicles will likely have a place, alongside some newspapers – on the Web or not. But take a close look at him anyway. Whether in textbooks or on the Net, he has plenty to teach us.