Category Archives: Stephen Shepard

A mentor’s passing

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Chris Welles, a longtime editor at BUSINESS WEEK and former teacher of mine, died the other day. Chris Roush, who edits the blog Talking Biz News, ran the piece below.

I suspect it is one of many tributes to come about Welles, a major figure in business journalism.  I had occasion to write about Welles myself a few weeks ago. He and another former BW editor, Ron Krieger, introduced me to the foreign world of business journalism in 1980 at the Columbia J School. It’s not too great a stretch to say the pair changed my life.

Welles asked tough questions of business people, making for penetrating journalism. He had a hand in much of the best work BW published. Only time will tell, but I believe that BW peaked during Welles’ time there.

Some profound thoughts here by a former editor for us all at BW:

Ex-BusinessWeek editor Shepard fondly remembers Welles  — 2010.06.21

Talking Biz News asked Steve Shepard, the editor of BusinessWeek from 1985 to 2005, for some thoughts about business journalist Chris Welles, who worked at BusinessWeek for 13 years and died this weekend.

Here is what Shepard, now the dean at the CUNY Graduate School of Journalism, had to say:

“Chris Welles was a genuinely good guy with a journalistic soul. He very much believed that it was the job of the press to hold people in power accountable for their actions and to ferret out wrongdoing. He spent his career doing that, first as a writer, then as a senior editor at Business Week. From the late 1960s to the early 1980s, Chris was probably the premier business writer around, the guy who did the tough stories.

“In his early years, Chris was one of the regulator writers for Institutional Investor, an innovative magazine about Wall Street in the 1970s. He specialized in narrative accounts of shennaigans, abuses, and downfalls. He was also a very successful freelancer, contributing to New York magazine, among others. From 1977 to 1985, he headed the Walter Bagehot Fellowship Program in Business and Economics Journalism at Columbia University. I had served as the first director (1975-76) and Soma Golden the second (1976-77). The program ran into financial difficulties during Chris’s tenure, but he fought to continue it and eventually weathered the storm. Now called the Knight-Bagehot Fellowship Program in Business and Economics Journalism, it has just finished its 35th year as a mid-career opportunity for business journalists.

“When I was editor-in-chief of Business Week, I jumped at the chance to hire Chris in the mid 1980s as a senior writer specializing in investigative and narrative pieces. Though he was soft-spoken and always polite, he was a tenacious reporter with a passion to get the bad guys. I eventually promoted him to senior editor in the finance department because I figured his impact would be felt more by having him work with writers every week rather than write a piece himself every couple of months. And I wanted him to teach the next generation of upcoming reporters. Chris took to editing like a fish to water, passing along a lot of knowledge about finance, a lot of wisdom about reporting complex stories. He was respected and liked by his colleagues.

“Like Lou Gehrig in 1939, Chris started losing some of his skills, and nobody knew why. He was eventually diagnosed with early onset Alzheimer’s disease and retired from Business Week. It was a tragedy for him and his wife Nancy, and a terrible loss for all of us. He took business journalism to a new level, setting the bar ever higher for the rest of us. He has left a legacy for all of us to honor.”

Business Journalism: Is There a Tomorrow?

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A cynic might say that Steve Shepard, my old boss at BUSINESS WEEK, has to believe there is a future for the scribbler’s art. He runs the graduate school of journalism at City University of New York after all.

But it’s more than just where he sits that determines where he stands. Steve is a star in the field. The inveterate New Yorker — betrayed by both his accent and his misguided love of the Yankees — has collected just about every award available to magazine journalists. He knows what readers need.

The best proof of that is how he resuscitated the BW franchise. He turned the magazine into a growth vehicle, in the ’80s, after long-time parent McGraw-Hill had begun treating it as a cash cow, an aging brand that had plateaued in the market. In fact, Shepard later saw the book grow so fat that we had to turn away ads because the page count was busting the staples. That happy time was less than a decade ago. Sadly, of course, it is far thinner today.

Steve offered his views on the future of business journalism in this intriguing interview. He’s upbeat about BW’s future under Bloomberg. He’s convinced, too, that there is a future for business news reporting, though it will have to adapt to new formats. Take a gander:

The Future of Business Journalism from CUNY Grad School of Journalism on Vimeo.

Steve, I believe, is spot on that business journalism will endure. The information that business journalists report — whether up-to-the-minute on the wires or in more long-form settings — is too important for people who have money on the line. Can you imagine if Wall Street ran only on rumors (something that sometimes happens already)?

Of course, the issue is how business journalism will support itself. Bloomberg is an intriguing model, since the biggest consumers of its news service pay a lot for it, something on the order of $20,000 a year for access to the famed Bloomberg terminal. Problem is, that’s a limited market, chiefly serious traders on Wall Street.

Bloomberg’s purchase of BW last fall was designed, in part, to expose the outfit’s news and information to a broader audience. BW brought it some 4.5 million readers in print and even more users of the BW Web site. The pub, with its 80-year-old brand name, is quite a crowd-broadener.

But plenty of questions loom. Steve argues, for instance, that there’s room for one long-form business mag. So, does that mean that Forbes and Fortune disappear? And will Bloomberg subsidize BW if it can’t grow fat again with ads? Is it sufficient that it be a marketing vehicle for the name and terminals or other outlets Bloomberg may develop for its products? Can the product succeed as a loss-leader?

Some folks argue that the general news service at Bloomberg is a big loss-leader already. Former colleagues of mine, such as Steve Baker, contend that traders pay for relatively narrow slices of information relevant to their work and ignore the bulk of the news on the machine. Of course, since Bloomberg is private, outsiders can’t know for sure how the news service fares financially.

For fans of long-form business journalism, the question is whether the format can survive only if it has a Big Daddy like Bloomberg. Will analytic and insightful work, the kind that made BW great, pay its own way? Will consumers pay anywhere near what it costs, now that so many advertisers have found other more cost-effective vehicles? Is the current slump more a reflection of economic stress or something deeper? Will business pubs prove to be niche operations serving elite audiences, much in the way that Harper’s or The Atlantic do?

At the end of the day, it seems clear that people who need financial and economic news will be served. They may be served over cell phones, iPads, the Net or someday by brain implants — who knows? — but their demand for information will be met. The challenge for business journalists is to figure out how to make sure these folks pay the freight so they can keep churning out top-quality work. And, for budding journalists, the challenge is to make sure that they can serve up the goods in whatever form the market requires.