Category Archives: Journalism

Bright Shiny Thing

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Gary Kebbel, one of four candidates for the deanship at the J School at Nebraska, has a fetching idea. Since journalism is moving in the direction of the mobile device – with the iPad as the newest platform – why not turn our college into the national center for mobile media?

Kebbel’s vision is entrancing. He would bring together computer programming folks from other parts of the university with business-school folks and our faculty and student journalists to develop new apps so our budding reporters could serve readers on cell phones, iPhones, iPads and other yet-to-be-developed devices around the globe. Our student journalists would learn to write, film and photograph for such devices. And we could partner with newspapers, magazines, TV networks and other media outlets to commercialize the work we do (and hire our grads).

And Kebbel, who visited us yesterday, brings some street cred to the vision. He has reviewed and approved tens of millions of dollars in grants about such novel work in the journalism program at the grant-making Knight Foundation since January 2006 (program director since early 2008). He worked as news director at America Online, helped created USAToday.com and Newsweek.com and was a home page editor at washingtonpost.com. He got his start in small newspapers in upstate New York.

For us, he would bring a clear sense of what the cutting-edge folks in the field are doing to serve the journalism of the future – or, at least, what seems likely to be a big part of tomorrow’s media. He would also bring access to money through his foundation connections. And his outlook dovetails with that of the top administrators here at the University of Nebraska-Lincoln, who are creating an entire campus, the Innovation Campus, on the longtime site of the state fair. Technology is key to the university’s future, our leaders rightly believe, and they would turn UNL into a beacon in the Silicon Prairie.

Kebbel, an energetic, likable and motivating sort, would turn the J School into the brightest bulb in that beacon. He would give our school national bragging rights to what could prove to be the key delivery systems for media in the future. And this, he believes, would attract bright students and faculty from around the country. It would put Nebraska on the map alongside schools such as Columbia and Missouri. (He’d like to beef up our master’s program, letting us compete better with such schools, with Berkeley, UNC, etc.)

For many of us who are steeped in the old media, however, the vision is as much as a challenge as an opportunity. We do a good job teaching students how to write, report, photograph and film for print and broadcast. We are used to magazines, newspapers, TV and radio. We each bring backgrounds in one or more of those arenas and a few of us have multi-media experience that brought those different platforms together. Still, we do tend to teach for those media as we know them (focusing on their traditional approaches even as we nod to the dabbles they make in the online world).

So how do we now get our heads around journalism for the mobile media? What skills will we need to add to our repertoires to push students into those areas? And what can we learn since we don’t know yet exactly what the mobile media will need? Some things seem obvious, such as teaching kids to write shorter and produce video that works well on the small screen. But we don’t even know yet what we don’t know.

To be sure, we’re all earning our multi-media spurs. I’m a lifetime print hound and was lucky enough to develop a touch of online sakel through BUSINESSWEEK.com. I’m now honing my skills in doing slide shows, using still and video cameras, and putting material on the Net. (I must, since I team-teach two multi-media courses with broadcast veterans. In one, students create stories for our website, NewsNetNebraska.org.) We all are laboring to integrate our schooling of the basics of journalism – clear writing, thorough reporting, fairness and accuracy – with technology in our classes.

Frankly, it’s a lot for us and for students to learn. Already, we grouse that students don’t get enough time and practice on the basics of reporting and writing. Those basics must be covered, whatever delivery system they use. We need to add more reporting and writing courses to the loads they carry, even if that conflicts with the rules that limit their journalism course-loads so they can study such areas as English, History, Science, etc., to get a well-rounded education.

If Kebbel does move into the corner office, he will surely bring an appealing focus to the school. His vision is almost certainly right about the delivery systems of the future (though I believe print and broadcast won’t disappear for a while yet, and skills such as compact writing, eye-catching layout and organization matter even more in the online world). But he must make room for the basics. If our students don’t master the essentials today, they won’t get the chance to serve up news on the beeping bright shiny things we’ll all be carrying around tomorrow.

Darndest Things

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Kids say the darndest things.

If I mentioned that Linkletterism to the college juniors and seniors in my classes, I’d get a blank look or worse. First, they would have no clue who made the phrase famous. Worse, they wouldn’t want to be called kids, even by someone with three kids all a smidge older than they are. More to the point, they wouldn’t want me to treat their thoughts so offhandedly.

Indeed, there’s no way I could treat what they say lightly. Early each semester, I ask students in my magazine-writing class to do a short autobiography. I’d like to get to know them a bit and see how well they write. Usually, I get far more than I bargained for. These kids, it turns out, come with baggage.

“I was born in Bethlehem,” one young fellow writes. “Not the one you’re thinking of. Not the one with mangers, wise-men or Saviors. Rather, it’s a ratty industrial town in Pennsylvania whose sole claim to fame is the Philadelphia Eagles training camp at nearby Lehigh University.”

From there, my student says his chief desire is “to avoid the fate” of his parents. He doesn’t want “to be doomed to live decades with a person I don’t really like to simply avoid being alone.”

Then there’s the promising young lady who attended the same all-girls Catholic school as her mom, an Indian immigrant. “I was only 14 years old when my mother received a phone call from my principal telling her I was being expelled from school for being gay,” she writes. “It wasn’t my ideal ‘coming-out’ story, considering I had never brought up my sexuality with my family before, and equally, the repercussions were not ideal.”

And there’s the bright guy whose dad developed such severe obsessive-compulsive disorder that he lost his job, couldn’t drive for fear of killing someone and flipped light switches hundreds of times. “I couldn’t handle people thinking I was living in a comedy when in reality, I was listening to my mother cry herself to sleep in the spare bedroom,” the fellow writes. “I had to stop playing baseball because we couldn’t afford it and I didn’t have anybody who could drive me to practices.”

Whoa, brother. The pieces tear my heart out. I’m not sure whether to reach out to a school shrink to get in touch with the kids (or perhaps to counsel me on how best to take in such life issues). Certainly, Art Linkletter’s kids raised no such problems.

But, after talking with other faculty here – and listening to my own inner counsel – I do what I believe journalism instructors should do. I look at the revelatory work as pieces of writing. Does the writer make his or her points well? Does the piece hang together? Does it invite readers in, set a nice table for them and give them a solid meal? Are there good ledes, nut grafs and kickers? Painful as the accounts may be, do they paint a true and accurate picture? Does the writer do the job with grace and wit?

Today, I put parts of such pieces on the screen for the class to discuss. I read aloud or paraphrased some sections, praising them for their color or nice turn of phrase. I got excited about the anecdotes they sketched out. Unless I had their permission, I didn’t say who had written the more personal material. I kept that anonymous, or at least as anonymous as it can be since the students peer-edit each other’s work.

Like any reader, I prize an honest and thorough account of challenges someone has faced. I encourage the students to tell their stories well, of course, and I’m enormously pleased when they do. But I must admit that I’m pained by their tales, and grow to like them for their candor. It’s real life, folks, and that can be tough. I also wrestle with the temptation to grade them more for honesty than style or organization, something that takes a challenging dose of hard-headedness.

The fact is, as I tell my students, that everyone carries baggage. As we get older, we learn how to hide it better, I suppose, or it becomes less of a burden. It’s because they are kids, I suspect, that they are willing to share so much of what weighs them down now with a stranger, some guy at the front of the classroom who they barely know but who aims to make them better writers.

So is teaching an easy job? Not always. Is it worthwhile? Absolutely.

The Debut

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This blogging business is all new to me. But then so much in my life now is all new, as well. New house, new town, new job. That’s why this effort at an Internet journal could be intriguing. Certainly, it will be novel.

In August, I left the world of working journalism for the world of the academy. After 22 years at BUSINESS WEEK and 13 years at other pubs, I put in my last day as a paid reporter — as chief of correspondents for that wonderful pub in the end — and joined the University of Nebraska as an associate professor. As I left Chicago for Lincoln, I took up the art of teaching journalism to fresh-faced undergrads. I did so all too well aware that my field is undergoing some of its most wrenching change ever.

I’ve learned a lot in just one semester already. For one thing, I’ve come to take a longer view, as academics are supposed to. That means seeing that change is actually the norm in journalism. All the Internet-driven and recession-pained ferment of late seems to many to be something terribly new (and terrible, in fact). And yet, newspapers and magazines have been rising and falling for decades, if one takes in the long sweep.

Evidence of that? Time was, not so long ago, when cities such as NYC and Chicago had a half-dozen dailies ferociously competing for readers. Along came radio and TV, and the numbers shrank. As for magazines, remember Look and Life? They soared and flamed out, like so many other pubs. Journalism, in fact, has been a field in tumult ever since print was put on paper and sounds and pictures thrust into the air.

Now, does the Internet change things even more? Well, it certainly accelerates change. I can’t recall a more unsettling year in the history of newspapers as this past one, for instance. So many gone. The change is certainly horrendous for people thrown out of work, as over 100 of my colleagues at BW were when Bloomberg bought the magazine a few weeks ago.

But, taking the long view, what the Net has wrought is not unprecedented. To cast things in a personal light, of the four media organizations I worked for since my college days, two were sold and continue to publish — The Home News in New Brunswick, N.J., now a Gannett newspaper, and BW. Two others died — Dun’s Business Month, which perished years ago, long before the Net, and, as of this year, the Rocky Mountain News. I personally have seen both Net-induced ruin and change that has nothing to do with the medium.

The Net seems to be doing for media (and information generally) what the printing press did when it debuted. Does the term “sea-change” get at it a bit? And yet, Gutenberg opened vast new opportunities. So, too, will the Net.

Over their careers, my students will be writing for both new and old media. My job now is to prepare them for that world, an already-fascinating realm and one that is rich in creativity. Over time, I believe, this world will prove at least as lucrative as print journalism was (never so much as other fields, but not bad. The compensation has always been such intangibles as access to all tiers of society and a heck of a lot of fun, adventure and, for some, even danger. The latter prospect is the kind of thing that gets a young person’s juices going; strange thing, isn’t it?)

So my purpose in this blog is to chart the changes I see. Along the way, I will share stories from my new life as an academic. For an ink-stained wretch, the world of leather elbow pads and chalkboards is wholly new and intriguing. (Actually, it’s more like a realm of rumpled sweaters, computer-aided visual displays with overhead projectors, and whiteboards). I aim to share this new world with whoever out there may stumble upon this space.

I hope this effort proves as entertaining and informative to readers as I expect it will prove to me.

JW